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RFID Tracks Spanish Shoppers' Interest in Shoes, Books
RFID Journal, American magazine, specialized in RFID, illustrates how two Spanish merchants are able to provide to its customers what they are looking, anticipating or guiding their needs.
The article describes the functionality and use of the product / service Smart Data ISF™ (Identify. Sync. Feedback)
Living Lab Toshiba
The close collaboration between Toshiba Tec and Cite Trade Tech enabled to present its technology on 29 November 2011, within Toshiba facility show room where attendees could test the functionality of the products / services. It also presented in the classroom easyFairs Packaging Labeling & IFEMA (Madrid)
Smart Data ISF™ product / service (Identify. Sync. Feedback.). The device enables to know where the article is located within the point of sale, from delivery up to when the product is sold. The data generated by ISF ™ help our customers to adjust their products characteristics and product policies increasing their sales ratios.
NFC.iD™ product / service provides a platform to authenticate valuable products in cloud and under a SaaS (Software as Service) where the customer only pays for the service used. The system is developed and tested to offer several levels of security, depending on the type of item to authenticate.
easyFairs Labeling & Packaging, IFEMA(Madrid)
Within the framework of EasyFairs Labeling & Packaging in IFEMA (Madrid) Francisco Alegre, co-founder of Cite Trade Tech company presented a paper "RFID, NFC & Marketing where he explained what the process was for a purchaser at the time of carrying out the article and how Smart Data ISF ™ (Identify, synchronize, Feedback) enables the seller to offer to the buyer what he is looking for.
On the other hand, a second product / service was developed and patent pending by Cite Trade Tech to address product authentication value with NFC (Near Field Communication) or QR codes (barcode rapid response) in a global environment. NFC.iD works via a smartphone, tablet or Ipad providing three levels of security based on customer requirements.
Cite Trade Tech, already, use this service to authenticate and provide information services / marketing, in the works, by the Chinese painter, Qu Qianmei
La patronal del Calzado 2011
With the collaboration of AVECAL (Valencian Association of Shoe Company) and Claveii, last 28 June 2011, was held a breakfast technology at its facilities in Elche, which was the the first case study application of RFID (Radio Frequency Identification), conducted in Spain in early 2009 (HUSH PUPPIES Spain). The exhibition showed different references made to the ease and low costs of integrating the same technology by Clavei and Cite Trade Tech
In a second group was exposed the use of technology within the field of marketing, for this presentation, Cite Trade Tech presented its products / services Smart Data ISF™ (Identify, synchronize, Feedback) and NFC.iD ™. The first one allows easy and simple way to control the impact of a product launch in a global environment under a structure in the cloud and SaaS (Software as Service) where customers only pay for the use of the infrastructure.
NFC.iD ™ allows, through a mobile phone (smartphone), to authenticate and value products to carry out direct marketing activities of their customers directly and dynamically by doing so, one controls the content in real time.
Futurmoda 2011
Last May 11 was presented at IFA (Fair Alicante) a report "RFID in Cloud: self-reporting & marketing" where Cité Trade Tech showed how to integrate RFID technology in a distributed environment to reduce costs through cloud architecture.
On the other hand, was introduced an innovative product developed and patented by Cite Trade Tech, Smart Data ISF™ (Identify. Sync. Feedback.), which allows to know what the preferences of customers are and to better align some of its features and increase its share of sales.
Invat.tur
On May 4, Cite Trade Tech offered the paper "NFC: Control, marketing and payment systems" it showed the potential of NFC (Near Field Communication) in each of these areas and how to integrate Kameleon™ framework, developed by Cite Trade Tech.
Congress Calzatecnia Mexico 2010
International Congress Calzatecnia shoes in this edition of 2010, it presented " case for its practical and innovative model to integrate RFID technology which was conducted in Spain by Hush Puppies & Cite Trade Tech
Communication aroused the interest of the Congress on the model used by Cite Trade Tech in the implementation of RFID from the manufacturer to the point of sale within a global brand.
Iberflora 2010
Cite Trade Tech attended the edition of Iberflora 2010 along with its Nurseries clients more than Valero. It illustrated the interest people for the project by Cite Trade Tech in nursery facilities in both the validation of the cars CC and in various logistics that are carried out.
The nursery Mas de Valero received the award for most innovative company in its sector by the implementation carried out with RFID technology
GS1 Spain
Within the training courses conducted by AECOC, on October 20 operations director of Hush Puppies logísitcas Spain which exposed detallamente's use of RFID technology in their dayly activitie. The connection to Kameleon ™ framework was explained and illustrated the whole logistics process. Printing / encoding of electronic tags, receipt and validation of the merchandise upon receipt, shipping, returns, changes of season, etc ...it also presented the easy usage within an environment.
SIL 2010 (International exhibition logistics)
On November 26, Cite Trade Tech exposed within the seminars offered at SIL, its model of integration of RFID technology in the cloud (in cloud) and under a model of software as a service (SaaS).
The presentation was conducted by Mr. Marc Simon (Co-Founder & Business Development Manager at Cite Trade Tech) it was explained in details what the advantages of the model proposed by Cite Trade Tech and the clear differences from the other existing solutions on the market are.
easyFairs Packaging Innovations, (Forum) Barcelona 2010
As part of easyFairs Packaging Innovations, on February 23, 2010, Francisco Alegre explained the project carried out in the distribution center Hush Puppies Spain by Cite Trade Tech.
GS1 Argentina
On November 18, 2009 in the conference organized by GS1 Argentina was presented at the Four Seasons Hotel Buenos Aires for HUSH PUPPIES Spain success. Exposure of the project in 2008 was made by the director of logistics opraciones signature, which explained in detail each of the improved processes through the integration of RFID in logistics both internal and external. Receiving product campaign changes, returns, etc ....
Hush Puppies Spain has clearly improved its inventory process, both in time and in reducing errors and dramatically cut the preparation time order after implementing EPC / RFID.
"Knowing what and where we have at all times has been very positive for us," says director of operations HUSH PUPPIES Spain.
Futurmoda 2009
Under Futurmoda 2009 and within the space "technological Cafes" offered by INESCOP ( Institute of footwear and related technology ), Cite Trade Tech discussed the concept of "source tagging with RFID" to attendees.
To explain this in detail what are the flows of information handled by Cite Trade Tech this type of architecture indicating the reading devices are used (conveyor, handsets, read arcs, etc ...).
Francisco Alegre, co-founder of the company, explained how one can control a medium-sized warehouse ( 20,000 references and 400,000 items ) with a handheld RFID reader only significantly reducing integration costs while ensuring 100% by 100% of the readings
ITC (Ceramic Technical Institute)
The close collaboration between the Institute Technical Ceramic and Cite Trade Tech allowed offer last June 16, 2009 a space demo which showed attendees how to apply the integration model used by Cite Trade Tech (Write. Read. Validate. Communicate.) for controlling the quality of products in a continuous production line by encoding RFID pattern pieces.
The integration model above caught the attention of the audience for its ease of use and comprehensiveness, offering attendees a hard tool for quality control in production systems outsourced.
On the other hand, presented its framework Kameleon™ to show how to perform synchronous or asynchronous communications by M2M devices with different types of sensors in hostile environments to improve the reliability of their transmission in real time.
RFID Journal
The RFID Journal magazine echoes the first RFID project conducted for the footwear industry. The project by Cite Trade Tech in the footwear distribution center HUSH PUPPIES Spain, is based on an innovative model of integration (Write. Read. Validate. Communicate.) Allowing global visibility throughout the supply chain with a very cost adjusted.
The feed system allows the business logic of the enterprise (ERP) so fast and agile in order to have a thorough survey of each pair of shoes without costly studies and technology integration.
Another important feature offered by the system (Kameleon™) is adapted to any type of hardware and RFID inlay provider (electronic tag) offering our customers a wide range of opportunities under the project.
Projects Hush Puppies Spain & Air France KLM RFID Baggage Project
On October 27, 2008 the Chamber of Commerce of Castellón with Cite Trade Tech offered the day "INNOVATION AND TRACKING IN THE LOGISTICS: RFID EMERGING TECHNOLOGY." On that day showcased several success stories in their application between most notably the project by Cite Trade Tech for footwear sector / textile distribution center HUSH PUPPIES Spain along with the pilot project by the French company Aera . aero for the division logistics of Air France. Jean Noel, a consultant who led the project KLM (Air France), placed great emphasis on "Finding your way to RFID ROI in your supply chain-airline industry case study". Both projects aroused the interest of attendees asking questions about the technical aspects thereof.
Once the presentation was made practical demonstrations of the functionality of RFID technology to attendees showed their potential in different scenarios.
Hush Puppies Spain
On November 13, 2008 Hush Puppie Spain implanted RFID in their distribution center. Cycle started with the encoding of electronic tags following the EPC ( Electronic prodcut Code ). starting the source tagging for Hush Puppies Spain.